X Ads work differently from most platforms - built around real-time conversation and trending topics rather than long-form targeting or visual storytelling.
Ad Formats
Promoted posts appear natively in feeds and search results; promoted trends put your topic in the trending sidebar; video ads work well for product demos or announcements timed to real events.
Targeting Options
Keyword and conversation targeting reaches people based on what they're actively discussing right now, alongside follower look-alike targeting and standard demographic filters.
Why Timing Matters More Here
Unlike evergreen search or display ads, X campaigns often perform best tied to a trending topic or live event - relevance to the moment matters more here than on most other ad platforms.
Cost Considerations
X Ads typically have a lower cost-per-impression than Meta or LinkedIn, making it a reasonably cost-effective option for awareness-focused campaigns.
Getting This Managed
Our X/Twitter Ads service handles campaign strategy and setup. Contact us to get started.