Contextual targeting, trend-based promoted posts, and cost-effective reach for brand awareness and engagement campaigns.
Target by keywords, conversation topics, and follower look-alikes - reaching people based on what they're actually discussing right now.
Promote posts around trending topics and live events for a timely reach boost that other platforms can't replicate.
Often lower cost-per-impression than Meta or LinkedIn, making it viable for brand-awareness campaigns on tighter budgets.
Set a campaign objective (awareness, engagement, or website clicks), target by keywords/topics/follower look-alikes, launch promoted posts with a test budget, then scale based on cost-per-result rather than raw impressions.
X Ads tend to have a lower cost-per-impression and work well for trend-based, real-time awareness campaigns, while Meta Ads generally offer stronger conversion-focused targeting and formats for direct sales.
Most businesses test with a starting budget of a few thousand rupees per month, scaling based on measured cost-per-engagement or cost-per-click once a working creative and audience combination is found.
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