Reels remain the single most reliable way for a business account to reach people who don't already follow it - a genuinely different opportunity than feed posts, which mostly reach existing followers.
Why Reels Reach New Audiences
Instagram's algorithm actively surfaces Reels to non-followers based on relevance and engagement, unlike feed posts which are shown primarily to an account's existing audience.
What Performs Well
Quick, useful, or entertaining content that hooks attention in the first second - tutorials, behind-the-scenes, before/after transformations, and trend-relevant formats adapted to your niche.
- Hook viewers in the first 1-2 seconds
- Keep it short and focused on one idea
- Use trending audio when it genuinely fits the content
- Add captions - many people watch with sound off
Consistency Over Perfection
A steady stream of decent Reels outperforms occasional, highly polished ones - the algorithm rewards consistent activity and gives more opportunities to find what resonates.
Get a Reels Strategy Built
Our Instagram Marketing service includes Reels strategy and production support. Contact us to get started.