Instagram Ads run through Meta Ads Manager alongside Facebook, giving access to the same powerful targeting while taking advantage of Instagram's more visual, discovery-driven placements.
Ad Formats
Feed image and video ads, Stories ads (full-screen and immersive), Reels ads (native to the discovery-heavy format), and Shopping ads with product tags for e-commerce.
Targeting
The same Meta Ads targeting options apply - demographics, interests, behaviors, custom audiences, and lookalike audiences built from your existing customers.
Creative Best Practices
Instagram audiences respond best to native-feeling, visually polished but not overly corporate creative - content that fits how people naturally scroll rather than obviously interrupting it.
Budgeting and Optimization
Start with a test budget across a few creative variations and audiences, then scale toward whatever combination delivers the lowest cost-per-result for your actual objective.
Manage This For You
Our Instagram Marketing service covers both organic and paid Instagram work. Contact us to get started.