YouTube Ads run through Google Ads and reach viewers across YouTube's massive video audience, with formats suited to everything from brand awareness to direct response.
Ad Formats
Skippable in-stream ads play before or during videos; non-skippable ads guarantee full views for short messages; bumper ads are 6-second non-skippable spots; and in-feed ads appear in search results and the homepage feed.
Targeting Options
Demographics, interests, custom intent audiences (based on recent search behavior), and remarketing to people who've already engaged with your channel or website.
Choosing a Format for Your Goal
Skippable in-stream ads work well for consideration and direct response since you only pay when someone watches; bumper ads suit pure awareness campaigns at high frequency and low cost per impression.
Budgeting
YouTube Ads can work with modest budgets since cost-per-view is often lower than display or social video placements, making it accessible for small and mid-sized businesses testing video advertising.
Manage This For You
Our YouTube Ads service handles setup and optimization. Contact us to get started.