Without a formal campaign manager for ChatGPT ads yet, "campaign" here means a structured project: define what you want to be recommended for, then systematically build the content and technical foundation to support it.
1. Define Your Recommendation Goals
Get specific: which service, which city or region, which customer problem should trigger a mention of your business? "Best web designer in Mumbai for small businesses" is a workable target; "be famous on AI" is not.
2. Audit Current AI Visibility
Ask several AI assistants your target questions directly and record what they currently say, if anything. This becomes your baseline to measure against.
3. Fix Technical Access
Confirm robots.txt allows major AI crawlers (GPTBot, ClaudeBot, Google-Extended), and that key content isn't hidden behind JavaScript-only rendering these crawlers can't process.
4. Build Direct-Answer Content
Create or update pages that directly and concisely answer your target questions, backed by FAQPage schema and consistent facts matching your Google Business Profile and other listings.
5. Re-Test and Iterate
Re-run your baseline questions periodically. This is genuinely iterative rather than a set-and-forget campaign, since AI models update on their own schedules.
Want This Managed For You?
This exact process is what our ChatGPT Ads & AI visibility service delivers. Reach out to get started.