There's no "create campaign" button yet for most businesses, but there's a concrete set of steps that improve your chances of being mentioned today and set you up for paid placements once they launch.
Step 1: Audit What AI Assistants Already Know About You
Ask ChatGPT and a couple of other assistants directly what they know about your business. If the answer is vague, wrong, or blank, that's your starting gap to close.
Step 2: Fix Crawler Access
Check your robots.txt explicitly allows GPTBot, ClaudeBot, and Google-Extended. Many sites block these by default without realizing it - if AI crawlers can't reach your content, none of the rest matters.
Step 3: Structure Your Content for Direct Answers
Add clear FAQ sections with matching FAQPage schema, lead with a direct answer before elaborating, and keep business facts (services, location, pricing range) consistent across every page.
Step 4: Keep Facts Consistent Everywhere
Your website, Google Business Profile, and any directory listings should state the same name, address, services, and claims. Inconsistency reads as a weaker source to an AI system cross-checking multiple sources.
Step 5: Monitor and Iterate
Re-check periodically how AI assistants describe your business as you make changes - this is an evolving area, not a one-time setup. Our ChatGPT Ads & AI visibility service handles this end-to-end; reach out if you'd like it done for you.