There's no published rate card for ChatGPT ads yet, since formal placements are still rolling out - but that doesn't mean there's no cost to think about today.
The Real Cost Today: Visibility Setup, Not Ad Spend
Right now, the practical cost is a one-time or ongoing content and structure investment - auditing your site's AI-crawler access, structuring FAQ content, and keeping business facts consistent - rather than a per-click ad spend. Packages for this kind of work typically start in the low thousands of rupees per month.
What to Expect Once Paid Placements Launch
Based on how other platforms have introduced ads (Meta, LinkedIn), expect an auction or bid-based model tied to engagement or click metrics, likely varying significantly by industry and competition - similar in shape to Google or Meta Ads, just on a new platform.
Budgeting Advice for Now
Treat this as an SEO-adjacent line item rather than a paid-media one for the time being: a modest monthly investment in visibility work now is lower-risk than waiting and competing with everyone else once the ad product is fully live and demand for placements is higher.
Get a Specific Number
Costs depend on your current site's starting point. Contact us for a quote based on your specific situation, or see our ChatGPT Ads service for what's included at each tier.